© 2019 by Colton Starley. Proudly created with Wix.com

Project Objectives

The Diablo Trust works to sustainably manage and protect the land and wildlife of the Diablo Canyon region east of Flagstaff.  I worked alongside three other student designers and the company's Executive Director to completely redesign their brand and outfit them with a variety of correspondence materials. 

Project objectives included:

  • Redesigning the outdated logo

  • Designing a comprehensive brand and style guide

  • Creating business correspondence and advertisements

  • Implementing the brand in existing publications and on the website

Logo Design

The final logo design depicts a pronghorn antelope, the most iconic of the animals the Diablo Trust raises on their land.  The client's request for something "trendy yet timeless" prompted me to choose a minimal, flat design paired with a contemporary sans serif typeface.

The brand's colors were chosen to evoke leather, wood, and earth tones.  Also featured in the style guide are a stylized topographical map of the Diablo Canyon region and a cracked leather texture,  both of which are intended to be used sparingly to add visual interest.

Brand Applications

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Colton Starley

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