The Diablo Trust works to sustainably manage and protect the land and wildlife of the Diablo Canyon region east of Flagstaff. I worked alongside three other student designers and the company's Executive Director to completely redesign their brand and outfit them with a variety of correspondence materials.
Project objectives included:
Redesigning the outdated logo
Designing a comprehensive brand and style guide
Creating business correspondence and advertisements
Implementing the brand in existing publications and on the website
The final logo design depicts a pronghorn antelope, the most iconic of the animals the Diablo Trust raises on their land. The client's request for something "trendy yet timeless" prompted me to choose a minimal, flat design paired with a contemporary sans serif typeface.
The brand's colors were chosen to evoke leather, wood, and earth tones. Also featured in the style guide are a stylized topographical map of the Diablo Canyon region and a cracked leather texture, both of which are intended to be used sparingly to add visual interest.